Chongqing Senki Japanese Shredded bread - baked chain model for the operation of new listing.docVIP

 PAGE \* MERGEFORMAT 11 Chongqing Senki Japanese Shredded bread - baked chain model for the operation of new listing Rivers and lakes in recent years, Chongqing, baking simmering, the growing importance of city status and the rapid growth of the economic aggregate market quickly swell the local bakery. Uncooperative attracted local and foreign monks from various quarters in which to compete, each rapid growth in both the number of stores . In addition to Jiefangbei, guanyinqiao outside the traditional battlefield, the core business district, the new Yuanjiagang, Nanping district is not without Wanda newly opened bakery distribution of each trend was jagged, intense competition is evident. in the rapid expansion of stores At the same time, each of which also have the promotion in the new force, strive to higher unit sales and customers. But look at the first 3 quarters of the year 2010, Chongqing baking market, few success stories, many new products are listed as bakery the short-lived. am to the end, leading enterprises to promote a local Japanese-style bread Shredded has some bright spots, sales and customer unit price achieved a sustained double harvest. I as a manipulator of the promotion will be in the text Replay the whole process of operation of the product (the company name is a pseudonym. First, the background of the company and the promotion of Chongqing, a local bakery chain AA first large-scale company in recent years to promote the local bake shop business model is now more than twenty urban areas in Chongqing baked shops. Roasted stores to ensure consumers are continuing attractiveness of the new fast promote research and development department is an important product AA work. but the work in the second half of 2010 but encountered difficulties on the new’d batches, but to enhance sales and customer price effect is not obvious. technicians complain every May have a new out of the Department of Business and Management do not work hard to sell.