City Dairy please all the best!.docVIP

 PAGE \* MERGEFORMAT 10 City Dairy please all the best! With the people’s consumption level and consumer awareness as well as the dairy industry is entering a super-fast development track, 4 consecutive years, maintained a 45% growth, Currently, there are approximately more than 1,500 dairy company, with annual output value of over 1 billion There are nine, most of the enterprises to maintain a stable trend. The concentration of industry production increased every year. Dairy giant to bring its strong capital, a network across the country, a good brand image, a sound management and excellent team is the large-scale, intensive development; city-Dairy rely on their territorial advantage, the closed channel, it has The support of the corporate seat of the intensive, fully tap the market, strive to build bases impregnable invulnerable to raise the threshold for other brands to enter. The competition between the two within the next few years will become more intense, embodied in the following areas: Paul milk and sterilized milk’s competitive Chinese food industry for nearly a decade of development, including some well-known foreign companies such as: Coca-Cola, Nestle, Mars, Danone, Budweiser, Hennessy from entering China, to China’s food enterprises with a to the advanced management experience and management tools to promote a wide range of domestic food business management, brand management consciousness was a big improvement. In this process, Wuliangye, the Great Wall, Changyu, Qingdao, Haier, and other enterprises to adapt to market needs, to constantly improve themselves and formed their own standardized, systematic, scientific means of market movements, the same bright, Yili, Mengniu and other domestic dairy giants are also able to develop according to market needs, and timely adjust their own, entered a fast-growing among the ranks, but for many city-dairy enterprises, due to the relative monopoly, closed, and the enterprise itself mechanisms limit the dev