City mediator to talk about tea marketing.docVIP

 PAGE \* MERGEFORMAT 4 City mediator to talk about tea marketing China’s Yan Chuan tea three thousand years of tea culture, communication and people’s emotions, and accumulated national sentiment, with the improvement of living standards, people pay more attention to life the ‘quality’, bringing tea, and people living closer together. The latest survey shows that Chinese tea Naishi favorite drink as a beverage. Today, more and more Chinese people not only pay attention to drink tea, drink tea, and more emphasis on the role of tea in beauty care. China’s tea production in 1998 resumed growth, reaching 665,000 tons, of which famous tea production reached 11.6 million tons, accounting for about 17% of total output, to the middle of the next century, China’s per capita annual consumption of tea up to 1 kg. According to the Ministry of Agriculture statistics show that China’s tea plantation area ranks first in the world, which has been put into the tea circle an area of about 76 million hectares, domestic sales reached 395 thousand tons of tea is now China’s per capita annual consumption of 0.6 kg, compared with the early growth of about 90 2 Cheng. Through the authority of the investigative body in 2001, China’s top ten urban residents during the Spring Festival tea consumption survey found that: the people themselves drinking tea brand followed by jasmine tea, Xinyang Mao Jian, Trimeresurus stejnegeri, Mao Feng, purple bamboo tea, etc.; and residents to gift, in order, the West Lake Longjing, Dongting Biluochun, Iron Goddess of Mercy, Xinyang Mao Jian, Mao Feng and so on. From the survey which found that a universal phenomenon, gifts are packed with beautiful, expensive tea, his tea drinking are local brand-name and low prices, in sharp contrast in between. In the survey also found that most people only know that Mao Feng, Tippy, Longjing tea, such as the name of a specific brand is not clear, and even the name brand and tea mixed together. This shows that our t