City penetrate rural areas- car prices in second and third tier markets expand marketing logic.docVIP

 PAGE \* MERGEFORMAT 10 City penetrate rural areas: car prices in second and third tier markets expand marketing logic Held in April 2013 at the 15th Shanghai Auto Show “Innovation #8226; Better Life” as its theme, the annual drama called auto market this year, and the remaining heat has not reduced .6 deeply held 17th International Motor Show in Hong Kong and Macao “Vanguard City , wind show “as the theme, the resurgence of the domestic automobile user’s attention climax. This indicates the direction of the two auto car prices for the domestic market to open up what is the meaning? “Innovation”, “wind” foothold Where? Overall automobile market in the country into the “slight increase” in the larger environment, find new market space , a major car prices imperative. many a glimpse into this trend car prices have begun for the second and third tier cities in the marketing channels of distribution, however, the second and third tier cities and first-tier cities is very different market environment, makes the major car firms facing many challenges. trend trend is irreversible. how the flow, to find from the second and third tier cities the way out, is placed in front of a car brand problem. Automobile Great Migration: Car prices accelerated second and third tier cities in distribution channels In recent years, due to environmental pressures continue to increase, worsening traffic congestion and other factors, north of Guangzhou and other cities have introduced car restriction policy, resulting in the first line of the already saturated auto market, sales growth was inhibited even more the other hand, With the urbanization process accelerated, second and third tier cities the traffic environment to improve people’s income increase, China’s auto market’s center of gravity began to accelerate towards the second and third tier cities. relevant data show that in 2020 the second and third tier cities in car sales in the national market The share will increase t