City Marketing- a cultural and ecological tourism is not issued to promote strategic plan.docVIP

 PAGE \* MERGEFORMAT 17 City Marketing: a cultural and ecological tourism is not issued to promote strategic plan Preface When the city of tourism on the urban economy more and more pulling power, the city tourism promotion has become a closely watched industry, ‘city marketing’ is the word also began to frequent the pages of the media. City Marketing, which means that the city as a commodity, through a series of public relations, media, events and other integrated marketing approach, targeting the city’s advantage, a selling point, the potential of systematically communicated to the relevant customer base to achieve the goal of attracting customers come to visit, consumption, tourism, investment or other purposes. From the short-term effect, said that successful city marketing to stimulate the city’s tourism industry and related service industries have an important role in the growth in the long run, but also greatly enhance the city’s brand influence the development of its future immeasurable impact. City by S the invitation of a government department, we have several people came to S city, investigations and studies. Visit in a few days later, we had officials in charge of tourism and discuss in detail all of the S city, the rich tourism resources in the tourism industry is deeply regrettable that calm, hoping to promote through appropriate marketing to enhance S City visibility, in order to lay the foundation for the next step the implementation of city marketing. Fought for several months, access to numerous data, has gone through many a sleepless nights of brainstorming, we eventually come up with a report on the S city’s public relations marketing program. Submitted to the customer, we confidently awaiting a reply. Soon news came that the one so that we disappointed in the news: No expenditure of government departments to consider the city of S PR marketing, this program for the time being shelved. As has been the front line in the market to climb