City Marketing.docVIP

 PAGE \* MERGEFORMAT 14 City Marketing Preface Today’s society full of competition between cities is the same: In 2003, Shenzhen has just downtown: ‘in Shenzhen, who will you discard? ‘So much noise of the State Council investigation team sent himself down to Shenzhen to re-positioning; Some time ago, Suzhou and Nanjing in attracting multinational investment, got into fierce arguments; IT Competition oath Dongguan and Shenzhen to struggle Gaoxia ... ... Pearl River Delta, the local economy and the Yangtze River Delta vows never a Gaoxia ... ... Slowly we will find that did not previously tepid instant bustling city competition is up, along with the process of developing the western region, with the WTO process, the gradual in-depth, one can imagine, the future city competition will become increasingly intense. Perhaps we are now seeing the fierce competition between the state will also be staged in the city ... ... So when Hou, should re-examine our city brand strategy it? What is a city marketing? Beijing to get what you feel? Beijing is the capital, this is your first impression; Shanghai? Speaking in Shanghai, you will first think of an international metropolis, yes, Shanghai is indeed an international metropolis. Canton? You may know that it is in Shanghai, Beijing, side by side, one of China’s three major cities in it, this is, and gives the greatest feeling in Guangzhou is China’s three major cities, it is the economy in the south center. ... ... These no problem, but when you sell a city of foreigners, they know nothing about your city, you should give a clear image of how the positioning, simply just say, ‘Beijing is China’s capital will be Buxing Le ! ‘2000 Years of Beijing’s Olympic bid, Beijing’s city marketing has become the problem, because you do not just call the domestic public support, it is very easy, we are all patriotic, but the problem is a foreigner who do not know you , but you have to convince them you are an ideal choice f