Concerned about the rise of Maotai Town wine marketing strategy.docVIP

 PAGE \* MERGEFORMAT 5 Concerned about the rise of Maotai Town wine marketing strategy Maotai town because of the ‘Maotai’ well known for wine, but there is more than the town Maotai ‘Maotai’ wine, but participate in the 2011 International Wine Fair manufacturers have thirty-four one hundred, the town has a very strong visible Maotai industrial heritage, but from Maotai out of town and only ‘Maotai’, ‘little confused cents’ will be a nationally known brand Other brand to get out of Guizhou, to the country much. As the ‘Maotai’ brand influence gradually expanded, 12.5, Guizhou on the wine industry’s expectations and confidence, the output value of 130 billion plan, accounting for 10% of the national wine market share to achieve a ‘Maotai’ as the banner, create Renhuai as ‘the heart of Chinese liquor,’ Maotai town as ‘the first town in the world wine’ strategic objective. With a good wind sing, ‘Maotai’ brand to rise again, to the town of Maotai liquor business strategy to expand a huge space. But, how to make good use of the strategic opportunities, especially how to do their own strategic positioning and marketing strategy. Clusters are groups of big opportunities Bigger ‘sauce’ products in the market. Over the past 10 years has been the ‘flavor’ liquor in the world, from Shanxi Province in 1998 after a case of alcohol, liquor Fen lost the ‘top spot’, so the boss’s seat to the ‘Wuliangye.’ Since then, wine and liquor Sichuan to become the market mainstream, ‘Wuliangye’ the price jumped more than a ‘Maotai’ to become the first brand. Since then, ‘Maotai’ also entered the more awkward period, the market price than the ‘Wuliangye’ difference of nearly four hundred dollars. ‘Maotai’ force again, in 2009, the first ‘Maotai’ the stock market performed well in the capital, followed by ‘Maotai’ fast market price of wine is raised, less than a year longer than ‘Wuliangye’ once again become the first brand of liquor. ‘Maotai’ of the return to the town and Guizhou