Drugstore brand manufacturers own brand PK.docVIP

 PAGE \* MERGEFORMAT 12 Drugstore brand manufacturers own brand PK A self-owned brand is merely tactical behavior At this stage, its own brand (PB) of its so sudden onset of large-scale expansion of power of the following three factors: First, cheap drugs supermarket squeeze, originally about 40% of the gross margin of a sudden an overwhelming 10%, making of Chain Drug Stores at once entered the low-profit stage, or even a loss of the edge, forcing chain stores to take specific measures in order to maximize profit; second, chain drug stores increased concentration of large scale, and ‘China pharmacies’ release of Chain Drug Stores 100 chart information, that 2005 hundred drugstore chain, only a sales volume of less than 1 million, and the rest into the million club, which makes the objective of Chain Drug Stores has been the development of the scale required for its own brand, but most of the scale of what can be the potential to develop its own brand of conditions and the conclusion is still no standard things; third transformed by GMP pharmaceutical enterprises are not marketing capabilities, the product can not enter the market, will naturally be some chain pharmacies hand it over to attract the olive branch. However, this writer believes that the current so-called own-brand chain stores is just their own brand OEM OEM products only, if all of the PB products Sea King dared to play ‘Nepstar’ This we already know the brand, that it be possible to call their own brand. Watson, Wal-Mart’s own brand are playing ‘watsons’’wal-mart’ of the brand, because people own their own branded self-confidence, while their products also have confidence in it’s own brand (including co-brand , sub-brand, sub brand, etc.) can be the retailer’s long-term development strategy. And our domestic retail pharmacies, as there is only a trial basis with the manufacturers OEM, also affected by national policies, workflow, quality control and many other factors, so own-brand chain stor