Eguchi alcohol- Guangdong famous six-Jie Mi.docVIP

 PAGE \* MERGEFORMAT 13 Eguchi alcohol: Guangdong famous six-Jie Mi Liquor in Guangdong in 2004, mid-range market, the lack of a ground-breaking black horse, but also a rare World War I fame, cutting-edge. Although there Kingdoms Zhuge Liang Fa Biao Dongguan night games, the East-hi artillery storm Guangzhou, JLF comeback, from the market share and sales revenues, Guangdong, Anhui and mid-market or liquor liquor king, the ancient pure cotton, Eguchi brewing alcohol Zhuge, Taishan special song and other old brand of the world. Cutting-edge hard out, proved that the intensity of competition and expand the city difficult. In 2004, along Canton liquor contained in estuary rivers and lakes have been 6 Zhuge brewing alcohol are eye-catching performance. In July 2004, Eguchi alcohol Zhuge anger brewing in Guangzhou, hit ‘brand-name’; subsequently invested more than 1000 million to replace tin packaging; ads Face to identify celebrities, authentic advertising appeals to re-communicate with consumers, Jiangkou alcohol hair strength after effects? It is understood that various brewing alcohol Jiangkou 2004 sales to reach about 200 million, an increase of 5% -10% seems to have aspirations to Guangdong, the top three mid-range wine. ‘From the sales revenue of view, we have entered the top three in Guangdong, mid-range wine, from the brand reputation of view, Eguchi alcohol in the minds of consumers with the highest scores’, Eguchi alcohol brew Zhuge Guangdong official told this writer. Eguchi Zhuge brewing alcohol, in the end, what ideas about using it in the Guangdong market is already making good Cidaojianhong performance in 2005, played in turn what kind of ‘marketing mix boxing’? 1 business Eguchi alcohol brewing for many years Zhuge dealer told this writer that Jiangkou alcohol can be sold would not fall in southern Guangdong, six years, and from the early 2004’s ‘Zhuge battle brewing brands’ crisis, rapid adjustment, and it is its unique product positioning, marke