Foreign service appliances Road encounter stumbling block.docVIP

 PAGE \* MERGEFORMAT 7 Foreign service appliances Road encounter stumbling block “Successful home appliances, said foreign-funded enterprises can only get a pass to enter the rural market, does not mean it will impact on Chinese enterprises to the contrary, once the foreign-funded enterprises in the rural service issues handled, it will ‘ business is not a lost brand ‘. “Following the newspaper first reported last week that foreign appliance companies in China face the service ceiling, there was the marketing director for a number of domestic appliances business to the newspaper reflected foreign home appliances, service will be the biggest stumbling block. Reporter investigation found that, for many overseas companies, in order to truly fall in China’s rural roots, is not so simple successful home appliances, although some foreign companies looking for regional agents by means of, in the short term to solve the problems of rural sales channels, but face of the rural status of the existing service network appliances, and many foreign companies have started to worry, scared. It is understood that China’s rural market service network, the prevalence of professional fewer outlets, poor quality of personnel, low levels of problem many domestic enterprises to enter the rural areas, can only take a small amount of self-built network and outsourcing services to solve, while For foreign-funded enterprises, the first to invest heavily in the rural market service network construction, small volume is not realistic because, while many Chinese home appliance enterprises to build their own services network, will not easily open to foreign companies. Once the foreign-funded enterprises in the rural market expansion and further expansion of service on the conflicts will become more apparent after foreign-funded enterprises in China, there is the attitude of urban poor, slow reaction, services, processes and other issues will remain rigid, even will be no service outlet