Forget web2.0 seize the web3.0- the marketing power of information aggregation.docVIP

 PAGE \* MERGEFORMAT 14 Forget web2.0 seize the web3.0: the marketing power of information aggregation Web2.0 in less than three years to quickly set off a new wave of the Internet, although the 2.0 makes the Internet with more rich content, such as search, photos, music, video, mashup-style applications (Mash-Ups), Wikipedia ( Wiki), Web log (Blog), communities, etc., but Web2.0 is essentially no profit to create an updated model, still rely on clicks and traffic in exchange for advertising. Even as the Internet entrepreneurs and investors Web2.0 strongly touted, resulting in an increasing number of identical Qianhuhouyong the emergence of Internet companies, while these Web2.0 companies is neither a profit model, the lack of stability in the real service, in a fit of ‘Starchaser’, after the heat wave, consumers began to visual fatigue, investors began to disappointment once again plunged into the Internet bubble, for discussion and debate. At the same time, all major Internet companies are beginning to build a new Internet users to meet the needs of the new product and service models. For example, in July 2006, Sina blog launched a multi-faceted upgrade Sina blog 3.0, not only in blog search, query, Ranking, self-built blog circles, as well as features such as WAP mobile phones more convenient, but also introduced a new music theme blog template , an increase of grass-roots blog recommended Bo column name plate, in-depth reading sections; but as an important strategic product Sohu Sogou search, also in 2007, announced the launch of Sogou 3.0, Web search and related derivatives, reported that it has reached 10 billion Chinese Web search capabilities; Microsoft’s MSN Space will be conducted over the past integrated to create a new Windows Live platform, integrated search, Blog, RSS, IM, hotmail, SNS, as well as various kinds of information services and even e-commerce. The action of these Internet companies are not accidental, but conforms to a trend of Inte