Form of products not just in the form ... ....docVIP

 PAGE \* MERGEFORMAT 6 Form of products not just in the form ... ... ‘Maiduhuanzhu’ the story of enlightenment In ancient times a man to buy jewelry, finish with ‘casket’ (box, while the beads back to the seller, although we feel that people buy beads is a bit ridiculous, but a question: Why is there ‘casket’ than ‘Pearl’ Precious misconception? In fact, subjective knowledge is the lack of buyers, but the objective is definitely ‘casket’ used in compact packaging design, the use of good material, or exquisite decorative patterns, or why the buyer to ‘casket ‘instead of’ beads ‘mean? Current OTC market is the most important means of packaging the product a big issue, in the major chain stores everywhere to see the dazzling display of Standees and various forms of POP advertising, and even some companies in cooperation with professional media POP display contest. This marketing phenomenon bears behind in the end what kind of thinking? Because the product of homogeneous competition in the context of the external form of the product form of product marketing plan that will undoubtedly attract the audience’s attention, increase the attractiveness of the overall strategy, it is a series of marketing behavior. Form of the product, really more than a form of ... ... A form is a manifestation of product quality Mature form of the product quality is reflected in the OTC market, the beautifully designed, high-end products will give people a sense of quality, high-end, beginning in the product packaging design, designers in product attributes, characteristics of the for design elements, and use it as core to start the design. the same drug, different packaging design, consumer confidence will give different commercial pharmaceutical companies, retail companies or consumers, not in the drug selection, such as advertising support, in the same dozens of competing products, or even hundreds to come to the fore in the packaging images that form of product differenti