High-margin and the traffic balance between the choice.docVIP

 PAGE \* MERGEFORMAT 38 High-margin and the traffic balance between the choice China’s pharmaceutical retail industry after 10 years of development history, drug retail companies have evolved a certain scale, drug retail enterprises accounted share of total drug sales are also raised to nearly 30% (retail sales in the United States occupied the American Medical Drug market, 60%), parts of the mainstream pharmaceutical retail chain enterprises have already formed chain hundred percentage share of sales accounted for promotions, market concentration continuously strengthened, and many large chain pharmacies already have a larger market share and accounted for strong market position. The past decade has experienced shop chain Chao, enclosure Chao, joining a wave of parity tide, service flows, diversified tide, brand Chao, mergers and acquisitions, and capital flows ... ... a variety of competing themes Lilian, drug retailing is more Many are mature, their perceptions and grasp of the market is more profound and rational. However, the drug retail competition in the market are continuing, and the intensity is even worsening. Chain across the country in an extreme imbalance in the development of enterprises, regionalization, the characteristics of different market characteristics clear chain of pharmacies located throughout the competition stage and the pattern of differentiated, chain drug stores located in different stages of development and different regions in different markets, the competitive environment, a particular understanding of business ideas and concepts are biased. Thus, for the pharmaceutical retail chain enterprises operating mode of thinking and discussion has been in the industry had not stopped, especially in the next three years under the guidance of the new medical policy changes, the pattern of the pharmaceutical industry will undergo great changes, pharmaceutical retail industry has done the same to compete fiercely through change, the compet