How to Select Distributors.docVIP

 PAGE \* MERGEFORMAT 19 How to Select Distributors When the target market, many buyers and distribution of surface is also more extensive, many of the manufacturers will find their own sales force, financing and distribution of limited experience on the market need the help of professional sales organizations to achieve the commodity distribution, so he put forward co-distributors, to develop distribution channels tasks. Many manufacturers have found that co-distributor is not an easy thing. There are different types of distributors, corporate image, reputation and market influence is also very different and has different interest objectives and procurement policy, to find the right distributor is not easy. Expansion of distribution channels has become the most intractable business problems. Crux of the matter, the joint distributors not to a sale, but to ‘marry amp;quot;- a strategic partner of commodity distribution or collaborators, in the distribution channels to form corresponding to the social division of labor or cause distribution channel structure restructuring. This distribution channel structures are often able to influence the distribution costs, affecting the goods consumers want timely and accurate transfer to the hands of consumers, but also affects the eyes of consumers and end-user product positioning . Select the importance of distributors so many companies feel the pressure. So how to select distributors do? 1, choose the principle of distributors The experience of many successful companies such a basic truth, and specifically choose the objectives and principles of the distributors, and do a thorough and meticulous investigation and research work, a comprehensive understanding of each one will be the distributor of choice that the choice of distribution operators starting point and prerequisite. Clear objective is to select one of the prerequisites distributors. There are two levels of goals to be distinguished: the first level of the b