How to successfully develop new products.docVIP

 PAGE \* MERGEFORMAT 9 How to successfully develop new products The food industry is a competitive struggle between the bad trades, homogenization, and lower barriers to entry and other characteristics, determine its presence in the market competition, a large number of uses such as price war at the expense of profits approach. On the other hand, in the product development process, and because product development mistakes, leaving a large number of issues stock, resulting in excessive accumulation of funds and cost-sharing and other issues. When I do consultants found that the problem is basically the common problem of food businesses, almost every business there is the question: product development, fast, one year, anywhere from several dozens of SKU, as many as a hundred one SKU. However, the new product is always as not survive, the first batch of purchases of raw materials not produced finished, the cut-off, and because the market is unable to walk. As a result, corporate star, cash cow products, profits, all these products to premature mortality eaten. Even more frightening is that these raw materials are not re-use of a large part of the value of, such as wrapping paper, boxes. And even if the food produced, but also because dealers do not want to be cargo, drag a few months later only reluctantly Shuaimai. Competition in the food industry itself is a very bad, but the focus of competition, more of a focus on the product. Whether the enterprise can become a leader in the industry, whether its product is absolutely extremely competitive. The success of new product development has always been the key to deciding existence. And how we can develop a successful product, which is planning a day to all be taken into consideration. Let us first to find the source of failure: how to develop these new products come from? 1, imitate its competitors: competitors, a product is to run the fire, so, follow the trend of development of similar products. 2, listen to