How to the product name sub-brand-.docVIP

 PAGE \* MERGEFORMAT 6 How to the product name ‘sub-brand’? As a marketing staff, can feel that a good product ‘sub-brand’ name, not only to promote consumer’s memory, and better able to promote sales, but in today’s domestic enterprises, are easy to overlook the products ‘sub-brand’ in important sex. To the many businesses do not have to take advantage of this work are based on technical staff in the development, the abbreviated name of the company coupled with digital serial number to name, such as what JL001, WL002 and so on, and ultimately sold to consumers this market persons. Marketing, from product to start, then the products are not involved in matters large and small, so the product will play a good ‘sub-brand’ will not only give it vitality and penetration, and sometimes can become a weapon to start the market. From the following two cases I believe we can have a revelation: Case 1: Haier electricity for the appalling conditions in a realistic, timely introduction of a ‘anti-power wall’ electric water heater. This ‘sub-brand’ named, not only so that all consumers from the ‘sub-brand’ will be able to understand the interests of points! , And Haier has also expressed his aspirations of targeted points. Eventually all of the consumers, distributors, Purchasing Guide can understand, making it easier to promote in all channels, so this series of water heaters was released, it has laid a Haier Brother in the domestic water heater a position. If Haier with HE001 that some believe is another scenario; Case 2: 10000 and for the current energy crisis situation, introduced a fuel-saving gas-fired water heater, and named for the V99 series, its meaning, V on behalf of Fashion (source cell phone), 99 represents the thermal efficiency, because usually gas-fired water heater only 80% of thermal efficiency, while the 10000 and Cikuan gas water heater, through the condensation of the core technology, so that thermal efficiency is 99%. Therefore, the product ‘sub-