How to use the brand liquor.docVIP

 PAGE \* MERGEFORMAT 7 How to use the brand liquor For the sake of marketing for the brand to play a role in the base has three stages. The first stage will focus on brand awareness stage of which we usually often say that the product packaging. This is a sales basic props, without which the product is like not wearing clothes, naked product is not sold price. For the want to do a wine brand enterprises, in this first stage of a large amount of money to build in order to start high, the image of the new momentum of a basketball. For just want as long as the products to market, you can sell businesses, they may also simply packed what you can, as long as it was consumption, and brand is what they do not care. Domestic Most small businesses, basically stop this time. Their market levels are not high, they believe the brand can not eat, there is no brand as increase sales. Can not eat the brand also called brand? Just a little known product, matching serialized are not, for example there is no channel and end-product, also called the brand? The second stage, the main stage of the product experience, which is the stage of actual consumption of consumers. This stage, by some small businesses are grasping the quality of that stage, do not care about the brand in which the position. As a result, their main competition means the main focus on how to improve product quality, in terms of quality play a lot of concepts, when the mass appears homogeneous, they began to prefer the concept of the brand and culture. For example, in Aroma look for concepts: Maotai type, Fen, Luzhou, medicine flavor, and flavor, phoenix flavor, soy flavor, special flavor, sesame flavor, etc., they are also stored Technology do big selling point: the length of storage time and storage changes in the way, such as the cache and the difference between Tibetan holes, the hole seems more natural possession of more natural charm. But these are only functional performance, and does not show the brand