Hua Su Pharmaceuticals changed its name to the planning flaw exists.docVIP

 PAGE \* MERGEFORMAT 5 Hua Su Pharmaceuticals changed its name to the planning flaw exists Because the unbearable number of ‘Ring’ the word of the business-to-suppress their own brand to produce Tablets Chinese medicine known as City of Victoria on August 28 was renamed as the Chinese Su-pharmaceutical, and held a press conference held at the opening ceremony of the new LOGO . Prior to this, only in the capital, as many as six or more enterprises to ‘Ring’ in the name of, and many patients and even doctors have been more than four-ring hangs from time to time, in the context of drugs of varying quality, Name recognition confusion impeded the development of the brand. Should be recognized that in order to get rid of Pong was renamed in the form of the negative effects of brand name may well be an innovative attempt. Part of the system as a brand, corporate name should also have the exclusive, but once is bound to cause confusion in identifying the impact purchase options, it will affect the interests of consumers and also hampers the development of the brand itself, from this sense, the four-ring system of medicine was renamed Su-Hua Pong for the popular brand-name drugs from the effects of the business community has a common reference value. However, I noted that in the City of Victoria was renamed Hua Su pharmaceutical medicine at the same time, and its CCTV television advertising does not have any updates, and even retains the words tetracyclic medicine, it was renamed after the spread of actually ignore the ad changes, which say that it is a failure. This shows that they change the business name and external release process of the lack of a system as a whole plan. From the perspective of the law of the brand, the name is a brand communications carrier, and its existence is to facilitate the transmission, identifiability is a necessary prerequisite for the spread of a name change would mean recognition of the changes, in order to change and strengthen the