Huafeng- in vain become re-energized.docVIP

 PAGE \* MERGEFORMAT 8 Huafeng: in vain become re-energized Case provided / Pan Fu Filed Huafeng brand instant noodles, I believe that many people are not familiar with. Founded in the early 20th century, 80 Zhuhai Huafeng Food Company (hereinafter referred to Huafeng) used to be China’s largest instant noodle manufacturer, which introduced Sam Sun Owen cards face in Iraq have been selling in the 80 years the country, in the Master, unity Prior to enter the mainland market, has been dominated by China’s instant noodle market dominance. The early 90s, Indonesian Sinar Mas Group bought a majority stake in Huafeng has become the new owner Huafeng. With the Sinar Mas Group’s financial flows, Huafeng throughout the country have opened more than ten production plants, and the gradual introduction of Huafeng 2000, dry mix owners, Huafeng Noodle House, a handheld brittle and other products. In the market promotion, Huafeng also carried out large-scale investment, across the country set up dozens of sales branches and employ well-known artists filming commercials, in cooperation with Sina devaluation network of interactive advertising. However, the Sinar Mas Group’s acquisition of Owen is not for the better direction. As a new owner, in order to better manage Huafeng, Sinar Mas Group to replace a large number of senior officers of the Huafeng, and then spared no expense, from Hong Kong, China, Taiwan, the recruitment of various types of market operators, senior officers Huafeng enriched. Unfortunately, these markets are operating officer is familiar with the local market conditions and operational practices, but little is known about the complex Mainland market, but they are reluctant to market properties on the mainland in-depth understanding and learning, thinking in Hong Kong, Taiwan has accumulated rich experience in market operation, in the face may appear to lag behind the Mainland market, they should be well placed to exploit that operate, is three pinch ─ ─