Hualong surface product portfolio strategy analysis.docVIP

 PAGE \* MERGEFORMAT 13 Hualong surface product portfolio strategy analysis 1, with regard to knowledge of product portfolio Product portfolio refers to a production or operation of all product lines, product combinations of the project, which includes four variables: width, length, depth and density. (1) breadth of product mix refers to a company owned by product line (Product Line) number. More product lines, indicating a wide breadth of product portfolio. (2) the length of product mix. Refer to enterprises owned by the average of product variety, which is the total number of varieties obtained by dividing the total number of commercial product lines. (3) the depth of product mix that each species of flower color, specifications how many. (4) product mix density. For each product line refers to the product in the final use, production conditions, distribution, etc. relevant. Enterprises in the product mix strategy should follow three basic principles: that is conducive to the promotion of sales, pro-competitive, help increase their total profits. Second, from the above three basic principles of high school to see Hualong noodles lower three levels of product mix strategy. In 2003, the Chinese mainland market, is located in Xingtai City, Hebei Hualong Group Longyao County of more than six billion packets of instant noodles instant noodle production and sales ranked second only to Master. At the same time with the ‘Master’, ‘unified’ formed a tripod in the market. ‘Hua’ really the brand of instant noodles from a local into a national brand. As a local brand, Hualong why the instant noodles can be in the ‘Master’ and ‘unity’ in front of these two giants to obtain national production and sales in second place, thus becoming China’s domestic instant noodle industry is a powerful force it? From a market perspective, Hualong’s success with its market positioning, channel strategy, product strategy, brand strategy, advertising strategies are not unrelated, o