Hualong instant noodles how to Dance with Wolves-.docVIP

 PAGE \* MERGEFORMAT 24 Hualong instant noodles how to ‘Dance with Wolves’? In the Chinese market, we have a reference to instant noodles, first thought is the ‘Master’ and ‘unity’. This is hardly surprising, in China’s instant noodle market, the Master, uniform half occupied. However, in 2002, in the mainland market, sales of instant noodles Master 6.2 billion package, Hualong sales of 5.5 billion package, while sales of 2.5 billion packets unification. Hualong instant noodles production and sales in the nation with the industry’s first two, with ‘Master’, ‘unified’ formed a tripod in the market. At the same time, Hualong gone from being a local brand of instant noodles into a national brand. At the same time, Henan, Shanxi Province, dozens of instant noodles business, faced with ‘Master’, ‘unified’ strong attack, perseverance over the years to the rural market penetration and success, forming a unique charm of the place brand. These local brands such as Nanjie, white elephant, etc. are all in some regions or rural market share of major market share. The position on the rural markets of Hebei Hualong Group has been formed over 60 production lines with annual output of nearly 60 million packets of instant noodles business. Previously, as a domestic low-grade surface manufacturers, such as Hualong, are Long brands in 2002, also began to enter the cities high-end market, with the Master, a unified position in direct competition with high-end market. ‘Master’ and ‘unity’ as a high-grade surface and even the banner of instant noodles industry, its established position has been firmly established. That they would like in urban markets with the ‘Master’, ‘unified’ a piece of it is overestimating their own strength of local enterprises? Does our local noodle companies can only go on forever ‘do not do sales of the brand’ in strategy? In fact not the case, as in 2002, ‘Unity’ has a project called - Zhuluzhongyuan introduced the retail price of 0.5 yuan / bag of cheap