Huang Guangyu the crisis from the view of organization building brands.docVIP

 PAGE \* MERGEFORMAT 5 Huang Guangyu the crisis from the view of organization building brands November 26, the Beijing Public Security Bureau confirmed that the investigation Wong Kwong Yu. From the brand perspective, Wong Kwong Yu’s personal brand at risk. We know that Huang Guangyu created from scratch in 1987 Gome brand, in 2007, to 102.35 billion yuan Gome chain stores ranked first in China, Wong Kwong Yu himself the richest man in China topped the list twice a landing. It is such a very well-known entrepreneurs in the community because of individuals suspected of manipulating the stock were arrested. We are concerned that, as the founder of Gome, Huang Guangyu of Gome brand crisis on the brand in the end have little impact. In answering this question, we can observe another case, this is the former chairman of Skyworth Group, Stephen Wong’s personal brand crisis and Skyworth brand’s sustainable development. In 1988, Stephen Wong traveled alone to Hong Kong Venture Capital, set up a ‘SKYWORTH’ company. Another way to bring the technology Skyworth a high-speed operation, a very successful stage. Group sales in 2006 reached 12.56 billion Hong Kong dollars, exports continued to 9 years in the nation leading ranks. It is such a brilliant time, Stephen Wong was in the financial transfers on the problem. In July 2006, Stephen Wong at the Hong Kong Independent Commission Against Corruption, code-named ‘Tiger Mountain’ actions detainees. Interestingly, Stephen Wong was sent to jail, while the development of Skyworth is still brilliant. 2007, has accumulated to pay the taxes to the state more than 3.5 billion yuan, total contributions to the community more than 9100 million to support more than 500 supporting companies to resolve about 10 million jobs. Can be predicted, although Wong Kwong Yu detained, and the development of the country the United States will not be stagnant. Gome in the market is still active is a good example. Why is there a crisis personal br