Huiyuan fruit juice industry continues to lead the seven-point proposal.docVIP

 PAGE \* MERGEFORMAT 4 Huiyuan fruit juice industry continues to lead the seven-point proposal Department of Commerce’s anti-monopoly ruling has been issued for several days, and Huiyuan Juice and Coca-Cola, have also made a statement, the event continues to set off heated debate on the network, the parties hot speculation and opinions clash. However, it was in the analysis and laments ‘the toss’ the reasons behind all strategies, gains and losses, feel, we seem to be more should be concerned about the future of the Huiyuan brand, as well as how the brand can continue to lead the Huiyuan juice industry? After all, the Huiyuan brand’s future development is the key. From another point of view, we can also see the State for the national brand of attention and determination to maintain the market competition order is firm, but also an objective description of the Huiyuan is a highly by the State, industry and foreign attention to the brand. We hope that the Huiyuan juice can continue to maintain the status of the industry’s first brand (estimated at nearly 80% of Internet users is also opposed to the acquisition of the inner expectation), and in the international market, opening their horizons. The future development, how to continue to lead the fruit juice industry? The following points may be considered incomplete and immature proposals: a rapidly developing market, defense strategy, defense Coca-Cola juice market, taking advantage of possible attacks (of course, also includes defense of other competitors). 2, emphasis on internal communication, rally his forces to seize the opportunity to start brand new journey. 3, more emphasis on ‘health benefits-point’ of the building and spread, which is a disadvantage of Coca-Cola brands (Coca-Cola is also why the emphasis on joy and reasons). 4, while maintaining the diversity and quality fruit juice products, but also for the brand image to add more fun and vitality. Based on the new era From EMKT. integrated marketi