Huiyuan brand has been seriously salesman who cheapens!.docVIP

 PAGE \* MERGEFORMAT 6 Huiyuan brand has been seriously salesman who cheapens! September 3, 2008, a Chinese national brand star has fallen! Huiyuan Juice, the Chinese pure fruit juice brand, China’s national leader in the beverage industry, Coca-Cola to be around 157 billion yuan (17.92 billion Hong Kong dollars) the price of the bag. The media outcry, the public outcry, Chinese public opinion in the Huiyuan Juice brand this nation sighed with regret at the same time, almost one-sided manner that: Coca-Cola to buy Huiyuan high premium, though less a national brand, but this price is quite worth it! This article talk about the national property of Huiyuan brand, but only the Huiyuan Juice for sale by 15.7 billion yuan in the end is reasonable? There has not been a salesman who cheapens? Well, friend, do you think Huiyuan is selling a high-priced, or a salesman who cheapens it? We do not evaluate the value of a brand, it should be consideration in several ways: 1) brand of industry position and market coverage. 2) The brand’s competitiveness and market share. Comprehensive consideration the brand’s core values, product strength, innovation, channel power, communication ability, management ability. 3) The brand’s profitability. 4) brand growth. 5) The brand’s tangible and intangible assets. First of all, let’s take a look at Coca-Cola in the position. For the price, Coca-Cola China Li Xiaojun, vice president of public affairs, said: ‘Coca-Cola has done sufficient market research, the price is reasonable. ‘At the same time Coca-Cola said that a total of nearly 66% of the holders of shares of Huiyuan Juice of the three major shareholders, the deal has been made an irrevocable commitment. Transaction of the buyer, an experienced M amp;amp; A bloody baptism of the number of the world’s first brand Coca-Cola, a very sensible view that mergers and acquisitions through the ‘full market research’, that ‘the price is reasonable’, at the same time can not wait t