Huiyuan Juice- You will do as before sweet-.docVIP

 PAGE \* MERGEFORMAT 6 Huiyuan Juice: You will do as before sweet? September 3, 2008, Coca-Cola Company trying to use 17.92 billion acquisition of Huiyuan Juice HK. A ripple, this message is just a city, it has sparked off a series of heated dew point of view, more than a year’s time, Huiyuan Juice, Coca-Cola and Zhu Xinli a name of one of the highest rates of exposure. For the argument herein, the industry has been voluminous exposition as can be I see is a promising so-called national brand in the matter of exhaustion after several struggling figure, a promising fruit juices by the fighting strength of enterprises, such as baptism as unkempt image. Yesterday quiet thing of the past, Huiyuan Juice disorder 100. Zhu Xinli, such as short-term disappearance of some high-level departure, dealers suspicion, doubt disguised layoffs and other issues, frequently Baoliao out of Huiyuan Juice is the situation faced by one word - chaos! Noisy hustle and bustle of the market, together with operators, employees and partners, and others destroyed the mentality of inner tranquility, Huiyuan juice peril. According to industry data show that the current domestic market, there are about 400 different brands of fruit juice beverage products, the whole market has been about 25% of the annual growth rate high. Juice huge market potential and brand concentration is very low state, has attracted so many brands competing to enter the market and gradually form an international corps, Taiwan and the mainland Army Corps pattern of one-third of the world - an international corps, such as Coca-Cola, Pepsi, Suntory, Japan, Australia and Denmark Circle CO-RO’s Sunquick; Taiwan Corps uniform and Master; and to Huiyuan Legion as the representative of the mainland. Domestic production of fruit juice drinks are more than 50 manufacturers, such as Lulu, all music, Ru dream, the Great Lakes, Coconut, uniform, etc.. With fruit and vegetable juice as the representative of the juice market is gra