Innovation and do not forget consumers.docVIP

 PAGE \* MERGEFORMAT 3 Innovation and do not forget consumers Some time ago, and a few friends together for dinner. No alcohol not a seat, naturally need to drink wine add to the fun, but what wine to drink it? Then a friend to see hotel recently under the counter on the shelf to advertise a certain brand of new products. From the product packaging point of view, people feel very good. So be ready to drink this wine. But just when you open the wine, the problem came out, telling the truth, this wine bottle design is very special, so we are unable to open it,折腾了半天 , that is, not wine into the glass. Called the waiter to come and help, and she looked after the talk, this is also the only wine sales into their stores, they also do not know how to open wine. Finally a friend because of a strong and fervent, at once Pingzui to overthrow, and wine is able to pour into the cup, but no guarantee that broken glass did not fall into the bottle, so we also did not dare risk drink the wine. In fact, in our daily lives, we often encounter the many products successfully open the package because of the difficulty thus affecting consumer spending further, thus affecting the further sales of the product. Now many businesses in order to have a competitive product advantage, product differentiation on to make a fuss to innovate. Differences in product packaging and innovative enterprises to establish a competitive advantage is also an important way, but simply the pursuit of difference in turn may bring errors to the enterprise is likely to contribute to the enterprise appear thankless situation. Now, with the acceleration of the pace of life of consumers in product selection will focus its attention to consider the convenience and practical considerations. And give them trouble make their choice of products generally discarded. They do not simply seek to differentiate their businesses and cause trouble for himself the product to pay, despite the differences in innovation f