Innovation and development of customer marketing.docVIP

 PAGE \* MERGEFORMAT 10 Innovation and development of customer marketing Today the world has a product in excess of an economic downturn, especially in the globalization, market-oriented, information-oriented under the influence of increasingly fierce competition among enterprises. The value of product-centric orientation is converted to a customer-centric value-oriented, enterprise management thinking has undergone major changes. Enterprises in the development of marketing strategy, pay more attention to the intimate contact with consumers, whether it is advertising, channel, services, or consumers themselves. Marketing thought has also undergone major innovations, such as the following tactics: 1, from the point of sale terminals into the consumer end. Point of sale terminals deliver products and services, but the concept and benefits of the platform, customers can only be an impression of the product knowledge, is impossible to eliminate customer concerns. In the consumer end, consumers can personally experience, to purchase and use of behavior link. Consumer terminals to better meet the customer’s individual requirements. From the past in Sweden a small mail-order furniture company to the largest in the world today’s Furniture, IKEA will ‘consumption of the terminal’ interpretation of the ordinary people. Ikea’s strategy is to focus on ‘learning how to allow customers to establish their own business operations and better systems, and thereby create the customer’s own value. ‘IKEA furniture’s success is largely re-define the division of labor relations, that is customer-yourself moving and combinations. IKEA carefully for each item designated ‘shopping guide information’ to 10 kinds of text printed over 45 million copies of the product catalog. The name of the product, price, material value, functionality, choice of colors, the use of rules, purchasing procedures, maintenance instructions, etc. Almost all of the information is readily available. IKEA to d