Integrated Marketing Communication media enterprises to achieve win-win situation.docVIP

 PAGE \* MERGEFORMAT 10 Integrated Marketing Communication media enterprises to achieve win-win situation Since early 2005, Hefei City, Anhui Province, the accelerating pace of economic development, the most notable manifestation of this is a big shopping center just keep on building an integrated and put into operation, from east to west, Yuan 1 Times Square, New World Plaza, will be, Anhui International Council of Shopping the continuous emergence of a large shopping center, in changing the consumption pattern of the citizens to give the public more opportunities to select the same time, also aggravated the Hefei shopping malls, department store industry, the competitive situation. Contrast to the emerging shopping center, located in the heart of the city plaza, department stores Yetai as single function, models obsolete and being an unprecedented impact and challenges. How to deal with competition in the market has come to re-radiate exuberant vitality and vigor, to attract consumers to return and become the Square, the most urgent task facing the department store. Parkson Shopping Center is located downtown pedestrian street, in 2001 into the beginning of Hefei, then its stylish, innovative positioning by the large numbers of consumers, especially the white-collar workers of all ages to become white-collar workers in Hefei first choice for shopping. However, with the Hefei continuous emergence of new shopping center, Parkson Shopping Center, also felt an increased challenges and pressures. Unlike the Parkson Shopping Center, far away from residential areas, single function, pattern monotonous, consumers need to shop to endure heavy traffic pressure and the lengthy and time. The rise of these new residential areas built in the vicinity of many shopping malls, shopping, dining and entertainment in one with the white-collar workers are now spending habits of the match. A huge disadvantage placed in front of Parkson Shopping Center, Parkson Shopping Center, t