Integrated marketing management operating systems and applications.docVIP

 PAGE \* MERGEFORMAT 21 Integrated marketing management operating systems and applications Preface Due to lack of sophisticated marketing management model, under the pressure of the situation in the competition, many enterprises had pinned his hopes on tactical marketing plan, through which ‘a short, flat, quick’ operation is a means to improve product sales in the short term. In the initial stage of enterprise development, this approach is effective, but the reality of the problem is that companies tend to believe that the success of previous methods also apply to the present or future. This consequence is that companies continue to pursue means of tactical marketing planning as a means of speeding the development of enterprise. The result is obvious, to take such business does not have a business model can be sustainable development. Through a large number of practice and research, from Shanghai to exchange marketing consulting company, believes that tactical marketing plan is only the application of marketing management system, which play a role on the premise that enterprises must have a sound marketing management operating system, only a mature marketing management mode , businesses can have a foundation and driving force for sustainable development, but also can produce a more effective tactical marketing planning. This article is to exchange marketing consulting company, marketing and management of a medium-sized model of a reorganization case, could win the majority of enterprises to provide a model for sustainable development. 1, enterprise marketing management system structure description of 1, enterprise marketing management system, forms of organization (who introduced the most representative of the three) (1) the organizational form of sales-centric (2) the organizational form of marketing for the center (3) product-centric organizational form 2, enterprise organizational changes in different stages of development (1) the creation o