Integrated Marketing Way.docVIP

 PAGE \* MERGEFORMAT 4 Integrated Marketing Way Integrated Marketing From EMKT. in recent years, more and more enterprises have been adopted by many enterprises to integrate marketing, brand managers adjust to daily work, as the focus on ways and means of analysis and application. In fact, the trend of integrated marketing and Internet technology to develop a market economy caused. There is a group of 2008, SAIC released data: in 2008 China’s advertising business volume of 1899.5614 billion, compared with 2007 growth of 158.5988 million yuan, an increase of 9.11 percent, compared with 10.68% growth rate in 2007 dropped 1.57 percentage points. In 2008 China’s advertising turnover in the 30.067 trillion yuan of GDP accounted for 0.632%, 0.706% compared with 2007, decreased slightly. The investigation of consumer behavior consumer: 84% of consumers in magazines, newspapers, radio, television and other traditional media to reach potential buyers of goods, the network will be to find ways to further search for such product information and user comments. Chinese consumers access to product information is changing. The recommendation of family and friends in the product information sources, is still the forefront, which highlights the need to find a company can brand that ‘word of mouth’ effect approach. TV advertising also remains indispensable, even though its effectiveness is being increasingly attenuated. However, the impact of other marketing channels is growing rapidly. We are a group of data such as how to understand? We can see? In fact, the brand marketing in the so-called ‘methods’ are based fundamentally on the completion of the media, especially traditional media such as television advertising, radio, newspaper ads, magazine ads, Internet advertising, but there are two factors make corporate advertising found that the traditional advertising model the main growing gradually powerless. One; own industry, intense competition, there are too many similar go