Knowledge of the content marketing - Characteristics and Development Strategy.docVIP

 PAGE \* MERGEFORMAT 17 Knowledge of the content marketing \ Characteristics and Development Strategy [Abstract] into the knowledge economy, the accelerating pace of technological progress, the market environment has undergone tremendous changes, requiring enterprises to continuously improve marketing, and full attention to the role of knowledge in marketing. Based on the previous research literature in order, summarize proposed The definition of marketing knowledge, on the basis of knowledge extracted from the content and characteristics of marketing, and further explained the development strategy of marketing knowledge. [Keywords:] knowledge characteristic patterns of marketing content of Knowledge Innovation With the knowledge economy era, knowledge becomes the economic development of the capital, the accumulation of knowledge and innovation, promoting economic growth as the main power source. Enterprise development gradually shifted from reliance on capital accumulation depends on the accumulation of knowledge and update, which gives companies brought new difficulties: on the one hand to speed up technology development, knowledge-based products into the mainstream; and on the other hand, the majority of the growth rate of consumer knowledge, particularly knowledge of the relatively slow growth, high-tech products the level of awareness is far behind the rate of technological development. This exist between consumers and businesses serious information asymmetry, is the era of knowledge economy in the common problems of corporate marketing, for this reason, a new marketing concept - Knowledge of marketing, came into being. First, the knowledge of the content marketing Knowledge Marketing is a new thing, is a developing concept, different researchers from different angles, positions, understanding and knowledge of marketing emphasis on the needs of different emphases, concepts are quite different connotations. By analyzing 2003-2009 p