Marketing to consumers for me.doc

 PAGE \* MERGEFORMAT 14 Marketing to consumers for me Listening, not far away, a corner you have neglected, some people are talking about. These people, you once made they are called ‘the audience’. They are still the audience, but they would not necessarily accept your ideas, they share with each other about your discussion. But they are talking about your product, your brand name, your brand identity, your slogans, your trademarks, your design, you will ... ... as if they belong to like them - but, how can I say? You are not spent decades and billions of money, to make them believe it Well. Now, they want to get rid of your guidance, in their own way, re-interpretation of your brand, whether you are willing. ‘Open-source revolution’ trigger ‘to listen to economy’ 6 years ago, a group of open-source programmers to develop a variety of blog software. The software is free and open source. They have in common is: You can make a basic computer knowledge and skills of any person, convenient, fast and cost-effectively build their own interactive Web site. Because of the information society is based on the way back to run. Initially, only a small group of software carried out in a mad human experiments, along with the popularity of the network, quickly in-depth the public has become a common phenomenon. ‘Grassroots’ efforts with the rapid spread of open source, expand. So we can see that passive acceptance of a wide range of information has always been the general public, all of a sudden sprouting of self-consciousness, they asked their own ideas have been published, was discussed, was adopted, therefore, with the popular Linux, Wikipedia From Wikipedia, blog, podcast and RSS. People to a variety of ways, using a variety of simple platform to conduct the debate, statements, declarations that spare no one can make their voice be heard opportunity. Consumer society is especially true, you can call them as ‘independent’, you can call them as ‘activist’ ... ... In