News editor is to make the brand into a word of mouth.doc

 PAGE \* MERGEFORMAT 8 News editor is to make the brand into a word of mouth H County, Fujian, albeit a county-level market, but the hundred counties in the forefront of the country, the white brands here, fierce race to compete and no less than ground-level city. A Kelon’s MBA students, I was sent here to carry out research work. Black and white power in the county made a real situation dealers visited, I found that rural consumers in access to information as little as refrigerators, air-conditioning professional knowledge is almost zero, so to buy arbitrary large, follow the trend of the phenomenon of conspicuous consumption; As for the town dealers were also many from other industries to white business, as the most close to the channels of communication to consumers, manufacturers will only white publicity Huluntunzao spread to consumers. Which brand people have heard more positive messages, and acquaintances to talk about what the brand and more likely to have reached what brand to buy. Therefore, if the basis of regional characteristics of the people most in need of sustained and rapid dissemination of the information out, is bound to drive sales. Moreover, the early H County, the most heard two rumors: First, ‘Rong Sheng manufacturers’ how what is the sound of indifferent tolerance Kelon’s brand of common sense; the second is the’ acquisition of Kelon Kang Byrne refrigerator factory closure production, quality, no guarantee ‘, it was in retrospect, most likely competing goods salesman to stir up trouble in the township distributors in order to prevent Kang Byrne steadily advancing on the rural market. Do not reverse these erroneous understanding of Kelon in H County will never occupy the first position. The face of rumors of the unfavorable situation, the poor consumer brand recognition and marketing capabilities with lower dealer, how many brands of fierce competition in the blaze a new trail will be built H County sold my company’s’ iron County ‘? N