News product planning principle of relevance.doc

 PAGE \* MERGEFORMAT 17 News product planning principle of relevance Product relevance principle means that information during the planning, the planning of content and features of the plan must be associated with the product, so as to plan for the marketing of products play a direct and effective role in promoting. In layman’s terms, product relevance and good planning, can be displayed in a press release natural product performance, features, quality, price and even the content, and people do not see any signs of planning. In general, product performance, features, quality, price can only be in the ad to appear, if you can force in the dissemination of broader and more credible, cost and low news show is undoubtedly the product owner of the most desire to achieve results. On the contrary, if an enterprise planning news event with its own product-related, such planning is often only to the enterprises ‘fame’, a bit like setting off firecrackers, looking lively, does not think much of their real benefits. The following specific cases to analyze the information through the planning, the relevance of the principle of the product. First, look at the relevance of a lack of planning effects caused by greatly reduced case. [Case] Blackie Ko ‘Fei Huang’, ‘Rainbow’ did not benefit from them At 13:19 on June 1, 1997, Taiwan’s stunt driving leap Hukou Blackie Ko. Although only a short leap in time, 1.58 seconds, but it is the year before the reunification of the most sensational events. Blackie Ko completed in 1992, after his feat over the Great Wall, we began to prepare over the Yellow River. In 1995, soon after the establishment of Hong Kong’s Phoenix Satellite TV, Blackie Ko invested 15 million yuan to make ‘flying yellow’ entered a substantive stage. In the development of good ‘Fei Huang’ timetable, Ke Ai-liang frequent flights around the country Unfortunately, bad luck, flight test failed repeatedly, resulting in a cigarette factory, sponsored originally p