Off-season break.docVIP

Off-season break Many fast moving consumer goods have a clear sales and marketing season or low season. I am serving the industry is the beer industry. As a quick consumption of beverages, it also has a clear light, and peak seasons. The end of year 10 to early March the following year, the beer market has entered a consumer off-season, poor product sales, cash flow problems, cash flow plummeted. As a result, many manufacturers of the expenditure compression to stop the promotion, advertising taken down with one of swords and guns in storage, Ma Fang Nanshan, the trend died down, some companies simply cut holiday. So many companies are thinking about, how it works before the sale in the off-season made some breakthroughs do? We think we should like this: First, to adjust their thinking and expand product lines Many have obvious peak seasons for consumer goods companies that promote new products, expand product lines should be pre-season. Such as ‘beer’ products should be in March of each year and so on, this idea has the necessary adjustments, to select the off-season appropriate time, to expand product lines. Because of competing brands in the off-season market, offensive, marketing the work of weakening sales policy is unknown, the new sales policy also did not disclose, channels are in a wait and see attitude, these are the low season for business and create opportunities for new products. Second, efforts to increase sales of special products Grasp the characteristics of product sales season off-season to launch a special marketable products, increase sales efforts. For example, beer sales in the winter off-season, but winter is also a good time to the people tonic, so were a number of beers were launched for the winter nourishing drink beer, for example: ‘warm beer’, ‘jujube beer’, ‘Ginger beer ‘and so on. Another example is more concentrated during the winter holiday by the characteristics of the production for home drinking beer listening to the great