Off-season to win sales playing the guitar sword scabbard.doc

 PAGE \* MERGEFORMAT 8 Off-season to win sales playing the guitar sword scabbard ‘It is low season, less busy’, ‘no matter, a time when off-season’, Zhuo Yue consulting on business from time to time to hear the business community friends say like that. Of course, there are some companies will issue a contrary voice: ‘just in time for off-season, the company is heavily engaged, adjust’, ‘taking advantage of off-season, we will soon expired, and some inventory of products to clean, to special forms of ship as much as possible to repatriate these funds’. Milutinovic has said that ‘attitude is everything’. Before and after comparison, we can easily see the face of the same product sold off-season, because look at the different attitude towards the problem, it will create the marketing concept diametrically opposed. Well, surely had would certainly have been to get the different marketing results, the former can only be considered ‘Ying-Pin’, while the latter can be regarded as ‘win sales’. In fact, the marketing, like writing articles, also there is a ‘text might see the mountains, do not like flat’ characteristics, do not follow the crowd, to gentle into their own unique judgments and ideas, but also to reflect the wisdom of the ups and downs. During the peak season, when each attach great importance, which doomed the marketing strategy is difficult to have ‘stand out’ opportunities, reflecting the ‘voices can be heard’. While the off-season is not, an analogy, off-season more like the Northeast’s ‘cat Winter’: when we are wearing cotton-padded clothes wearing a fur hat, sitting on the kang heating okay not to go out when you are wearing a sweater, red ribbon around his waist drums and gongs to carry out steaming wildly dancing, would certainly have been pocketed popularity, so that all kinds of spectators for you never forget it can be fixed in the brain cells. Sweet chairman Yan Xiaoqun exchanges with the author, in his view, do business, engage in marketing,