Offensive and defensive supermarkets clever Jin.docVIP

 PAGE \* MERGEFORMAT 5 Offensive and defensive supermarkets ‘clever’ Jin Supermarket is difficult to do, will not do supermarkets also be difficult. In short, the supermarket battle position of this business is the majority of manufacturers in mind a problem. Of overproduction and competition, Bipin selling expenses, cut-throat competition constantly, so that the supermarket is extremely unfavorable competitive environment for manufacturers. How to be invincible in the battlefield, has long been a simultaneous practice and to explore the topic. It seems the way to the supermarket to do no more than two categories: one is Ji Gong too hard, mostly to take notes ‘hit’; One is the hardness with softness, pay attention to intellectual trickery wins. The former say useless, the latter is worth digging. In this, the author places emphasis on the market in Wuhan Langjiu operational experience, special ‘brought’ for the industry reference points. Using competition between supermarkets Supermarket chains in major cities, large stores often expand, branch after another, often showing several major business systems Jiangshan occupy most of the situation, such as Wuhan, Wu business systems, the business system, the 100 system (the above three systems account for the market retail terminal in Wuhan share of 60% of the number of nearly 200 branches). The business systems in order to increase its market share, find ways to run on opponents, often real or imagined, to reflect the well-known manufacturers are more sensitive to promotional activities. In view of this situation, Langjiu take full advantage of the effects of well-known brand and the competitive landscape of business systems in order to ‘facilitate’ change ‘benefits’, skillfully deflected the question, and achieved good results. Such as the selection of the more influential of the business systems, the first operation of an activity to attract other systems have a request to the Langjiu (Lee), while the Langjiu