On modern marketing theory and operation of several different views.docVIP

On modern marketing theory and operation of several different views Frequently in the media to see some of the more common theories, terminology and some theoretical coherence, the next there are some different views have always wanted to explore with you, whether correct or not, the reason will become clearer still, even though the level of limited, but still want the teacher’s criticism of the industry and the Enlightenment from the sole purpose of learning and progress! Selling and buying point Marketing Communication marketing personnel often mention is that products have unique selling proposition, also known as a selling point. So the beginning of the operation in the product marketing manager who will be desperate to study the product, turn over notes in the past to study the product strengths and weaknesses, opportunities and threats, and even a sweat pores for each product are left off until the day was crazy may also wish to announced to the world: Our product is service for the 22 century! Scientific and technological content is high! We do not oppose selling point of the refining and to promote, however, blindly holding down the product to find a selling point, he might as well hold down the consumer to find selling points, to find selling points, and then look for a selling point, in order to find the real needs of consumers with your products provide how much the value of the degree of matching. When the consumer’s needs and characteristics of your product the intersection of a large number of smaller regional convergence, your selling point will be clearer, more explicit. In other words, there is no selling points, the product would not have a selling point! Concept and Idea In recent years, whether it is health care products, or a quick sale of industrial goods, or anyone else involved, refining the concept seems to have become a prerequisite for successful marketing and opponents. Such as from melatonin to Melatonin, from a variety of vitami