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Owners of private enterprises in the end you what kind of marketing director-
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Owners of private enterprises in the end you what kind of marketing director?
I some very good friends, they are either private companies in the fast moving consumer goods marketing director, recently did have leave a lot of discussions in the industry. We could not help but have to ask, what’s wrong in the end? How this industry in the end it? Bosses were all crazy?
Professional marketing people and the relationship between private enterprise owner is like a pair of the relationship between men and women. There are a lot of our lives from the men and women met, fell in love to the married, each with a story. But the result is a really really really forge a hundred years of good, there is indeed parted ways, and some even after breaking up attacking each other. In terms of them for various reasons, but I think the main thing is we got married before the lack of sufficient mutual understanding and communication.
Since China’s market economy started not long ago, a variety of laws and regulations are not perfect, resulting in the professional marketing people and corporate executives between the extreme distrust. From the outset the two sides do not have a good basis of trust, in the process of cooperation coupled with the many differences of opinion emerged, the two sides split is inevitable thing. I once contacted a very well-known in the industry bosses, in which the company served as director of marketing and even the general manager of numerous professional marketing people, but most have done three to five months left, and the longest is also not exceeding one year and a half. At that time I asked the owner why he was also full of complaints to the boss, the boss said at the time the integrity of our country nationals generally poor, resulting in between the boss and career marketing mutual distrust. And now the company’s performance and reputation within the industry is under with the Japanese Ju. Loss of integrity of business, ac
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