Pain and happiness - a snack food brand strategic planning documentary.docVIP

Pain and happiness - a snack food brand strategic planning documentary Started as a snack food company in Shanghai, the radiation of the whole category of snack food business enterprise group, after ten years of development has become the leading brand of snack food industry is one snack food business scope also involves the development, production, circulation, well-known food brands in the Chinese international agency, real estate, business and other fields. The development of enterprises to benefit from corporate management to do words and execution and a good history of the snack food market opportunity, but with the increasingly fierce market competition, the importance of consumer spending on brand and corporate groups leapfrog development, business decision-makers decided to introduce brand management agencies to help them build a professional enterprise for sustainable development of the brand in brand management of international agencies 4A to communicate the depth, the author of the team by virtue of its fast moving consumer goods industry, in-depth insight and precision of the enterprise market research analysis, the first round of the draft to win the business than the appreciation in the last few months of the inspection, the company recognized the professionalism and confidence in our attitude and become another of our partners to brand management to the case. Cooperation between the official time is established on June 1, the next few months is the hottest time of year in Shanghai, July maximum temperature exceeded 37 degrees, while this time, it is outside of our service team research work Most of the time. the eyes of advertising are generally dressed, highly paid, sitting in air-conditioned office in front of the computer hammering, talking and gray collar. originator of the modern advertising industry, Ogilvy once said: the purpose of advertising is to promote sales, we also believe that: If out of the market reality and the needs of consumers