Pepsi-Cola corporate culture Inspiration.doc

 PAGE \* MERGEFORMAT 10 Pepsi-Cola corporate culture Inspiration Throughout every step of the success of Pepsi-Cola, are, and the establishment of corporate culture, brand, establish close ties, from a near-bankrupt small companies grow into an international giant companies, Pepsi-Cola how things come from? For Chinese enterprises, what inspired him? Inspiration on how to do a small business brand Coca-Cola, Pepsi-Cola has been a junior, the early ‘two war music’ has been taken in the form of price competition. 30 years, the Pepsi-Cola beverages will be first in the world through radio announced that it will at that time the highest price of 10 cents Pepsi drinks half price cuts, so that customers can buy with 5 cents to 10 cents a drink, which opened the the U.S. soft drink industry, a prelude to the battle for first price. Including the change of 6-ounce bottles of 12 ounces, changing tastes and so on, but these strategies are not made to be new Pepsi, Pepsi-Cola in the early ‘50s once again faced with the closure of the ups and downs, business has not bottomed out. That Pepsi started from there? From the proper positioning of corporate culture -- In 1983, Pepsi-Cola companies employ罗杰恩里克 as president, his office put an eye fixed on the ad. In terms of soft drinks, Pepsi and Coca-Cola products that taste is difficult to distinguish which one is better, therefore, the focus will be in shaping the character of commodity advertising (that is, the brand and corporate culture) on the. Pepsi-Cola advertising words to convey, amp;quot;Pepsi, a new generation of choice.amp;quot; Competition with the Coca-Cola, Pepsi finally found a breakthrough. First, accurate positioning: from a young person found in the market, positioning itself as a new generation of cola; and choose the right brand ambassador invited the new generation like a superstar as its brand ambassador to the brand personified image, through the new generation of young people’s idol episode began