Planning of the companys future development trend - moving sales Guanghua Pharmaceutical visit to McCann-Erickson creative director of Fan Gang.docVIP

 PAGE \* MERGEFORMAT 7 Planning of the company’s future development trend - moving sales Guanghua Pharmaceutical visit to McCann-Erickson creative director of Fan Gang As the market changes, McCann-Erickson Guanghua road to development has made subversive adjustments. This is an investment market, became well-known for more than a decade the name of enterprises, this trouble caused by the outside world attention. Guanghua McCann’s repeated unsuccessful connection, Wu Nai door at the weekend paid a visit to this adjustment directly to the main Killer - Fan Gang creative director. Hereby record. Reporter: Can you briefly tell us about the McCann Guanghua past development model? Fan Gang (hereinafter referred to as Fan): McCann-Erickson Guanghua After years of market research, and explore the real planning for its own development model, is to themselves and their businesses tightly bundled together, so that the risk of sharing the profit sharing plan put forward fees and investment objectives of the theory of bundling, which is the first time China is also a bold words against. Reporter: Can you specifically talk about this ‘bundle’ concept do? Fan: So-called ‘planning costs and investment objectives of full bundle’ investment objective is to plan as a yardstick to measure the amount of fees paid, or or not. Specifically, the entire investment process is to be divided into several stages, at some stage there is no investment required to achieve client objectives, could refuse to pay for that stage in the planning fees; the final stage to achieve the overall goal, to cover all the planning service charges Otherwise, all without pay. This is a destabilize, commitment and responsibility! In our view, insist on such a payment to the planning companies and businesses is a win-win! Reporter: Is it not the risk transferred to the planning of company? How it would be a win-win situation? Fan: You are right, this approach to planning the company suffered a huge risk