Procter amp;amp; Gamble- Your ad to sell its sleeve in the end what medicine-.docVIP

 PAGE \* MERGEFORMAT 4 Procter amp;amp; Gamble: Your ad to sell its sleeve in the end what medicine? Introduction: In January 2006 the evening of 1 unit of P amp;amp; G Crest, Oil of Olay and other product advertisements also take place in the first set of China Central Television broadcast, marking the P amp;amp; G’s new CCTV Wang year marked the arrival of advertising. As a foreign-funded enterprises to enter China’s pioneer leaders and a typical representative, Procter amp;amp; Gamble in China’s advertising market movements implicit injection into the foreign-funded advertising ideas and attempt to China. Procter amp;amp; Gamble Is wolf dressed in sheep’s clothing, or dressed in wolf fur of sheep? P amp;amp; G’s advertising whether it is approached more and more Chinese, or more to the Chinese? By P amp;amp; G advertising in the Chinese market launch strategy for the debate, we can get some useful suggestions. Square view: P amp;amp; G’s ads more and more Chinese Pei-Wei Lin Wanjun View statement: From August 18, 1988 in mainland China’s first joint venture was born to now, P amp;amp; G to use its growing Chinese advertising strategies of the market in mainland China, seven business days to participate in market competition and the four major areas in which the achieve market leadership and gain market in the remaining three areas of the second performance. Undeniably, P amp;amp; G is king of a day of community, P amp;amp; G ad is Procter amp;amp; Gamble off the process of China’s charm is all about. P amp;amp; G’s global strategy and do as the Romans pragmatic vision is to grow each one being an example of Chinese domestic brands. Point support: Argument 1: P amp;amp; G’s ads marketing, sales rose in China Typical Case: In 2004, much attention the industry’s global Board of Directors of Procter amp;amp; Gamble in China, the annual meeting venue Case Study: In recent years, Procter amp;amp; Gamble in China, the average annual sales growth of over 3