Product upgrades and brand to upgrade must proceed.docVIP

 PAGE \* MERGEFORMAT 7 Product upgrades and brand to upgrade must proceed The new view is that the core of marketing theory 4CS place 4PS: demand for substitute products, the cost instead of price, convenience instead of location, and communication instead of promotion. Can not meet the new needs of consumers of products must be eliminated; not through technological innovation and mass production, there is no cost advantage of the product must be eliminated; without sales channels innovation, and can not provide consumers with the products purchased will facilitate the defeat in the competition ; not strengthen communication with consumers, do not take the way of consumers willing to accept promotions must be invalid. So the products must be with the times, the product upgrade is the need to survive is to develop the needs is competition. Product upgrades and brand to enhance the dialectical relationship between The product life cycle is: Import period, growth, maturity, recession, while the laws of development of the brand is different from the product life cycle, brand, once established, as long as you are good at maintaining and enhancing its strong vitality across country, and time and space, from product life cycle constraints; sometimes products may be replaced by the demise of the brand they can play their lasting brilliance. We need to figure out product upgrades and brands to enhance the dialectical relationship. Some enterprises in order to make the brand lost sales, the result is a beautiful dream to have paid a heavy price; while others just as some businesses Queba branded product or businesses a symbol, a one-sided pursuit of the recent sales profits, so that precious to the loss of brand value. Product is not in with the brand, product re-selling, brand re-transmission. Product and brand are complementary, product innovation and upgrading, expansion of market share, product awareness, improved reputation, will help enhance the brand image. Pr