Promotions strong sales team off-season have style all their own.doc

Promotions strong sales team off-season have style all their own August 14, 2009, temperature 35 ℃ , the day of retail and 11.3 thousand yuan; August 15, temperature 34 ℃ , afternoon to night, heavy rain, the day retail and 8560 yuan; August 16, temperature 35 ℃ , the day retail and 12.5 thousand yuan; Total retail 32.36 thousand yuan for three days to recruit 153 new members. This is the W brand skin-care products group C of a county-level city in Jiangxi Province, more than 70 square meters of shop three days of BJ day performance report medium-sized promotional activities. BJ day before the event to join C-based store brands have been more than six months, average monthly sales of less than 8,000 yuan, less than 100 members, all store sales ranked third. The activities of on-site inspections, if not the author, really do not believe that this performance. This performance is not surprising that the face of it, but we call it space-time images and activities of the scenes in place after the switch point of view, whom you will gasp in admiration. This is the summer off-season sales of skin care products in the economy is relatively less developed provinces, a less-developed small cities (urban population of less than 40 million) three-day promotional activities, performance, total cost of investment 19% (in the activities of the retail price of a three-day total), Manufacturers teacher training a person, agency staff input 6. This is definitely a small playing pretty big win promotion battle. This highly effective promotional how the battle to win it? What are the benefits then? Promotion in order to reach sales rose, the fundamental is to address the off-season to increase the rate of customer Check In, Check In Guests increased turnover rate and increase the unit price per transaction of the customer. We have heard too much on weekdays to see the homogenization of promotional activities, the majority of the planning is not a result of intensive, illegible im