S milk market breakthrough model Tetralogy.docVIP

 PAGE \* MERGEFORMAT 13 S milk market breakthrough model Tetralogy S Milk is the largest south of Henan Province modern dairy processing enterprises, daily processing milk, 200 tons, the annual sales income of more than 100 million yuan. After a decade of operation, production and operation of the company gradually move in a healthy development path. In order to further develop and grow, in early 2008, S plans effort to build two model market, where the S dairy base - Luohe as the first to create a model for the market. Carnegie consulting firms as the planning consultant S dairy unit on the market, start to assume the planning task. In accordance with the requirements of the company plans to officially launch in April 2008 the market model. As time is rather tight, so we quickly set up service team. I took our four staff members in late February 2008 to begin to carry out visits and investigations Luohe city. Luohe City is one of Henan Province to the food industry the main cities at prefectural level cities, economic level relatively quickly, the urban population of 50 million. We have a total of nearly 10 days time, visited the urban area the size of supermarkets, shops, etc. The total number of more than 200 terminals, the hotel more than 60, kindergartens, schools, more than 10. Survey found that although the dairy companies Luohe are more, but really did not do a local market, the market to see are more dairy products brand is still the country’s few big brands. The city’s overall dairy market competition is not very clear, in addition to Mengniu, Yili and other major brands market a good, local brands have a strong brand presence. Meanwhile, in the investigation process, we also found that, S dairy, although south of Henan Province’s largest dairy company, with annual sales break million mark, in the Luohe City has a high profile and some sales, but as S Milk industry base Luohe the market to do poorly, and there are many problems. Several more promin