Turn Left Turn Right - health wine industry insight into the nature of business models.docVIP

 PAGE \* MERGEFORMAT 36 Turn Left Turn Right - health wine industry insight into the nature of business models Today, when we see fresh wine, liquor, Coconut Island Deer Tortoise health wine brands in the market is growing rapidly, it is already clear sense of the past can not be called health wine industry, popular products suddenly become hot up, prompting many commercial predators have set foot in the field of health wine, but, in addition to wine and fresh coconut island, the health wine truly successful businesses are not many. The reason for addition to instant success, simply want to share sub-Cup speculative mindset and a direct copy of other drinks and the experience of health care products, the key is for health wine industry’s successful business model failed to understand the nature of a relationship. Health wine as an industry, the nature of its operations are fundamentally different from other industries. It is a wine, but also health care products, but at the same time different from the wine, beer and wine, and other mainstream beverages, also from a general health products. Wine industry, the essence of a successful health-care One, why gifts and food patterns can be successful? With China’s rapid economic development and people’s living standard improves, people in solving the problem of food and clothing, the increasing emphasis on the quality of life and physical health. Thus, nutrition and health-related industries has shown a rapid growth trend. The past two years, milk, herbal tea, nutrition drinks, wine, rice wine and health wine of rapid development, study its nature apart from the operation of the enterprise itself beyond the first is the industry’s trend dictates, is a fundamental change in the health needs of consumers. Now health wine industry, mainly through the consumption of two models embodied in one restaurant, one gift. Another point of view, the future of health wine industry the opportunity must exist in two aspects: on