Wuyue Union the world rule the roost - Sacred Mountains of China joint effort to build Chinas tourism brand.docVIP

Wuyue Union the world rule the roost - Sacred Mountains of China joint effort to build China’s tourism brand The new century is the era of brand management, China and the trend of the world simultaneously, tourism will surely and brand counterparts. Attention of today’s travel market, the brand is becoming an enterprise and between enterprises and regions or even between the competition between nations to seize the high ground to ensure victory on the market of new weapon and ace. Brand competition is a full competition, brand marketing is a new marketing. Brand planning, brand building, brand communications, brand management and brand innovation, which are many elements of the brand. But the success of brand marketing since the plan began, the brand decided to brand marketing plan success or failure. The brand plan your winning strategy and tactics in the lead, advanced branding concepts and practical techniques essential to the brand. ‘Five mountains Union’ brand planning, from concept to actual operation of the establishment, are like a breath of fresh spring breeze was blowing from, refreshing. The greatest feature and contribution lies in its groundbreaking significance, it is through the concept of integrated marketing, brand share each other win, flexibility and freedom to co-operation, refresh the tourism brand marketing new ideas, and create a new model of tourism co-branding. 1, plan Background: The largest tourism towards a merging of Great travel towards large integration, competition and cooperation of mutual penetration, to regional integration, the concept of integration, capital-led integration of multiple forms of the brand alliance overwhelming. Towards integration of the largest tourist both powers made in China by Asia Travel across the world tourism power in the choice of the historic mission, but also regional tourism response to new trends, seize new opportunities and respond to new challenges, creating new advantages to face competition