Vocational Marketing Planning ideas and characteristics of materials prepared by the.docVIP

Vocational ‘Marketing Planning’ ideas and characteristics of materials prepared by the Abstract: In this paper, the existing vocational colleges ‘marketing plan’ materials problems, put forward the idea of A New Framework and teaching materials, analysis of the A New textbooks should reflect the creativity and uniqueness. Keywords: Higher educational materials; thinking; Features At present, the talent market, graduates of vocational marketing professionals frustrated job-seekers The reason is that the students in the systematic study of the ‘marketing’ theory of the, it is difficult to write a complete, practical marketing program, students will only be on paper . This phenomenon reflects the theoretical knowledge and specific marketing program planning, implementation of the gap between operations. Therefore, the need for employment in recent years, vocational marketing, the addition of a compulsory professional courses - ‘marketing plan’, which is the real work applications of ‘marketing’ one of the largest part of the theory, enabling students to truly master writing marketing programs, planning capacity of the book. Teaching materials for teachers to impart knowledge of the carrier, is based on knowledge of student learning. Higher Vocational Education in China started late, ‘marketing plan’ to set the course is just beginning, these negative factors have led to the preparation of teaching materials for the development of the practice of higher vocational education can not keep up significantly behind the actual needs. Therefore, the preparation of a vocational characteristics, in line with objectives of vocational training professionals ‘marketing plan’ textbooks on marketing professionals to become teachers in higher vocational colleges immediate responsibility. I Hospital and Shanghai Finance University Press, to be prepared in collaboration dedicated vocational schools ‘marketing plan’ teaching materials, will now be described the preparation of ideas