On the cultural differences of the Business English Teaching.docVIP

On the cultural differences of the Business English Teaching Author: Ding Hao Ji-ting the new Sun Bing Xin [Abstract] Business English is a special-purpose style (ESP) whose main business for the cross-cultural exchanges between. However, the Business English is not a simple ‘English business knowledge’, business personnel to understand each other’s culture, to a large extent affect the conduct of business negotiation and cooperation. Therefore, the Business English teachers in the teaching process, should be to increase awareness of cultural presentations and explanations, use the Internet and other multimedia technologies in order to bring business English students develop into a real practical application of talent. [Keywords:] Business English teaching and cultural differences affect the Business English is a special-purpose style (ESP: English for Specific Purpose), although the essence, it is a linguistic discipline, but it is ‘social skills, discipline’, focusing on the business environment of language proficiency, In particular, cross-cultural business communication capabilities. However, in the teaching of Business English is still widely exist in a more serious problem is the emphasis on knowledge of the language of instruction and ignore the cultural background to explain, the basic mode of teaching is still ‘business knowledge in English’. This mode of teaching is often carried out under the misconception that students learn language and business knowledge can be exchanged for business success. However, no matter what kind of level of cross-border business activities, in essence, are the interpersonal cross-cultural cooperation and exchanges. People often say that ‘ten-mile a different wind, different customs Barry’, and therefore the business contacts and negotiations strategist, to seize the initiative and win the final success, they must fully understand the culture of different countries. First, the relationship between language and culture Cu